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How we apply moderation

Moderation is how we keep Kick safe while still giving Streamers room to create. Every piece of content we review, whether it’s flagged by a Viewer, caught by our own monitoring, picked up by automated detection, or raised by a regulator, goes through the same four steps: Identify, Assess, Enforce, Escalate.

How we assess content

Instead of a rigid checklist, our Moderators look at three things together:

  • Context: the stream, the category, and the channel’s history

  • Intent: did the Streamer seek this out, or try to prevent or stop it

  • Outcome: the actual harm or risk caused

Intent and outcome combine into a risk rating, and that rating sets a proportionate response.

No impact

Limited

Moderate

Severe

Illegal

Deliberate / harm intended

Low

Low

Moderate

Serious

Illegal

Reckless / escalating

No harm

Low

Moderate

Serious

Illegal

Accidental / negligent

No harm

Low

Moderate

Moderate

Illegal

Positive intent / no involvement

No harm

No harm

Moderate

Moderate

Illegal

The rating decides the response, which can range from a notice all the way through to removal from the platform. We don’t publish exactly which action applies at which point on the scale. A fixed public playbook is something bad actors can plan around, so each response is calibrated case by case within the risk band shown above.

A few categories have no exceptions

Content involving child safety, terrorism or violent extremism, imminent risk to life, or non-consensual intimate imagery is always treated at the highest severity, regardless of intent, and escalated straight away.

⚠️ These categories are never softened based on context or intent. They’re escalated immediately, every time.

Local law and context

Kick operates in many countries, and each one has different laws and norms. The same conduct can be enforced a little more or less strictly depending on the market, always within local legal requirements and never below them.

Appealing a decision

Most enforcement decisions can be appealed. Appeals are generally more likely to succeed when you acknowledge the issue, when context materially changes the original assessment, or when there’s no pattern of repeat conduct. A small number of categories, including child safety, terrorism, and self-harm content, aren’t usually reduced on appeal.

Frequently asked questions

How do I appeal a decision?

Reach out to Support with your channel and the details of the decision. It helps to explain any context we may have missed, especially if that context changes how the original situation should be read.

Why won’t you tell me the exact action for each situation?

A fixed public playbook is something bad actors can plan around. Keeping the specific action private lets us calibrate each response fairly, case by case, within the risk band above.

What counts as the highest severity no matter what?

Content involving child safety, terrorism or violent extremism, imminent risk to life, or non-consensual intimate imagery. These are always treated at the highest severity and escalated immediately, regardless of intent.

Does a strike stay on my channel forever?

Enforcement takes your history into account, so a clean track record over time works in your favour. If you have questions about a specific decision on your channel, contact Support.

Still have questions?

If something still isn’t clear, reach out to our Support team through the Help Centre, and we’ll help you sort it out. When you get in touch, it helps to include:

  • Your KICK username

  • Your channel, if your question is about a specific one

  • A short description of what you’re asking about

Related articles

  • How We Feature Channels

  • How We Calculate KPP Rates

  • KPP Rejections and Program Integrity

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